eSerie A TIM is the official competition that replicates Serie A league, the soccer major league in Italy.
In 2023 it has been based on Electronic Art's FIFA 23 and Sony Playstation 5.
I was commissioned to make this video for that edition.
The video was played as the opening for every match streamed on Twitch, and on social channels, to launch the championship.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Accolates and Prizes
Behance featured in MOTION and AFTER EFFECTS gallery ***
Video of the Year 2023 in "Game Titles" for Motion Design Awards
The brief
The agency wasn't sure if they would receive gameplay footage, so the initial request was for 30" of animation that could lives alone.
One of the main values of the project had to be inclusivity within the eSerieA gamers community.
So I thoung a fast travel of a gamer on his sofa which is catapulted on the vitual field witho other gamers.
Starting the design
I got a huge creativity control in design and direction.
I chosen a very saturated palette, and I started to develop the main characters.
(surprisingly) the client requested very few changes for this project...
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
easy-peasy!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
Tools and processes
I mixed a lot of tools:
Adobe Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
Adobe After Effects and Limber plugin for the character animation and compositing.
Adobe Animate CC for frame by frame vfx and the "run" cut. I used a reference for the run cycle.
Cinema 4D to model and move the 3D backgrounds.
EXTRA
OFFICIAL TRAILER + GAMEPLAY SCENES
Credits
Client
Serie A
Production
Infront Italy
Executive producer
Andrea Mariani
Direction, design, animation
Mauro Mason
Sound design
Davide Docente
Post producation
Roberto Rossi
Awards
2024
Video of the day + Video of the Year 2023 in "Game Titles" for Motion Design Awards
2023
Behance featured in MOTION and AFTER EFFECTS galleries
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CONCULSION
Crafting unique solutions with precision and passion.
Our Approach
At Leksa, we combine strategic insight with innovative design to deliver tailored solutions that perfectly align with your business objectives. Experience a personalized approach that sets your brand apart.
Harnessing the power of cutting-edge technology and creative excellence to drive tangible results and elevate your brand's market presence.
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PROJECT GOALS
Our journey has been marked by countless successful projects that not only achieved but surpassed our clients' goals, reinforcing their trust in us as a leading innovator in the digital landscape.
At the core of Leksa is our commitment to not just meet, but exceed, client expectations. We believe in building solutions that are not only visually captivating but also strategically sound.
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
02. What makes our branding unique?
Our branding approach centers on creating a cohesive and powerful identity that resonates deeply with your target audience. We delve into your business’s essence to craft a brand strategy that stands out in a crowded market.
03. How do we enhance social media presence?
Our social media strategies are built on a deep understanding of brand voice and audience engagement. We manage your social media platforms with a focus on fostering growth and increasing interaction, leveraging the latest tools and trends.
04. Why choose our photography service?
We offer professional photography that captures the essence of your brand and products. Our skilled photographers use state-of-the-art equipment and techniques to deliver high-quality images that enhance your marketing materials and online presence.
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut.
Cinema 4D to model and move the 3D backgrounds.
