Camst group is an italian leader company in catering and facility service, and I was recruited by Nimai to craft the video manifesto for the 80th anniversary from the foundation.
The brief
After the brainstorming on their references, starting with the manifesto copy, I recived the full control of the development.
Designing...
One of the main value to push is "The Time to do Well", so I immediately thought of an hourglass.
I projected a visual motion design that matched with CAMST brandbook and their styleguides.
So I designed the entire storyboard.
Manifesto
Il tempo di far bene
Il tempo di far bene
Fare bene.
Curare i dettagli, scegliere il meglio, costruire relazioni che durano.
In un mondo che corre, noi abbiamo scelto di dare valore a ogni istante.
Diamo valore al tempo dedicato alla cura: di chi lavora con noi, di chi siede alle nostre tavole, del Pianeta che viviamo.
Diamo valore al tempo speso per pensare al futuro, perché far bene oggi significa coltivare il domani.
Prendiamoci il tempo.
Per assaporare un momento, per fare bene ciò che amiamo,
per condividere le nostre emozioni.
Perché il tempo speso bene è ciò che conta davvero.
Camst group
Ogni giorno, il tempo di far bene.
The time to do well
Doing well.
Taking care of the details, choosing the best, building relationships that last.
In a world that runs, we have chosen to give value to every moment.
We give value to the time dedicated to care: of those who work with us, of those who sit at our tables, of the Planet we live on.
We give value to the time spent thinking about the future,
because doing well today means cultivating tomorrow.
Let's take the time.
To savor a moment, to do well what we love, to share our emotions.
Because time spent well is what really matters.
Camst group
Every day, the time to do well.
And then.., it came to life!
Accolates and Prizes
Behance featured in MOTION and AFTER EFFECTS gallery ***
Video of the Year 2023 in "Game Titles" for Motion Design Awards
...and then it came alive!
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
No sooner said than done!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
Tools and processes
I mixed a lot of tools:
Adobe Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
Adobe After Effects and Limber plugin for the character animation and compositing.
Adobe Animate CC for frame by frame vfx and the "run" cut. I used a reference for the run cycle.
Cinema 4D to model and move the 3D backgrounds.
Credits
Client
Camst group
Agency
Nimai
Art direction
Pierpaolo Marconcini
Direction, design, animation, sfx
Mauro Mason
Awards
2024
Video of the day + Video of the Year 2023 in "Game Titles" for Motion Design Awards
2023
Behance featured in MOTION and AFTER EFFECTS galleries
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CONCULSION
Crafting unique solutions with precision and passion.
Our Approach
At Leksa, we combine strategic insight with innovative design to deliver tailored solutions that perfectly align with your business objectives. Experience a personalized approach that sets your brand apart.
Harnessing the power of cutting-edge technology and creative excellence to drive tangible results and elevate your brand's market presence.
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut.
Cinema 4D to model and move the 3D backgrounds.
