Jappami is an italian fast food franchise focused on japanese ramen, but not only.
Alt. is the agency that has produced the communication since the launch, creating all the visual identity, social content and video footage.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
The brief
As motion designer, I was responsible for developing all the animated content, starting from the logo animation, to the animations for the website and for the screens inside the stores, from the motion of the video recipes to the animations of the Instagram content.
Logo design by Fabio Montagnoli
Designing with a katana!
Me and the Alt. team had brainstorming videocalls and I received very strong visuals from the art director.
Having been a manga enthusiast for a long time, I contributed my background to develop some concepts.
While animating the logo, I selected some visual effects libraries, with many illustrated elements and manga vibes.
Promo, teasers and LCD totem contents
Then we created a lot of "sticker" elements, and expanded our collection of asset with japanese patterns and japanese kanji claims and sfx.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Instagram video recipes contents
Instagram food and drinks contents
Instagram 9" posts
The art director shared with me a lot of layouts for these short videos.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
No sooner said than done!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut. I used a reference for the run cycle.
Cinema 4D to model and move the 3D backgrounds.
EXTRA
OFFICIAL TRAILER + GAMEPLAY SCENES
Credits
Client
Jappami
Agency
Art director
Fabio Montagnoli
Copy
Alice Zavaglia
Camera op, editing,
music selection
Jacopo Rattazzi
Motion design, additional illustrations
Mauro Mason
Awards
2024
Video of the day + Video of the Year 2023 in "Game Titles" for Motion Design Awards
2023
Behance featured in MOTION and AFTER EFFECTS galleries
Accolates and Prizes
Behance featured in MOTION and AFTER EFFECTS gallery ***
Video of the Year 2023 in "Game Titles" for Motion Design Awards
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CONCULSION
Crafting unique solutions with precision and passion.
Our Approach
At Leksa, we combine strategic insight with innovative design to deliver tailored solutions that perfectly align with your business objectives. Experience a personalized approach that sets your brand apart.
Harnessing the power of cutting-edge technology and creative excellence to drive tangible results and elevate your brand's market presence.
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PROJECT GOALS
Our journey has been marked by countless successful projects that not only achieved but surpassed our clients' goals, reinforcing their trust in us as a leading innovator in the digital landscape.
At the core of Leksa is our commitment to not just meet, but exceed, client expectations. We believe in building solutions that are not only visually captivating but also strategically sound.
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
02. What makes our branding unique?
Our branding approach centers on creating a cohesive and powerful identity that resonates deeply with your target audience. We delve into your business’s essence to craft a brand strategy that stands out in a crowded market.
03. How do we enhance social media presence?
Our social media strategies are built on a deep understanding of brand voice and audience engagement. We manage your social media platforms with a focus on fostering growth and increasing interaction, leveraging the latest tools and trends.
04. Why choose our photography service?
We offer professional photography that captures the essence of your brand and products. Our skilled photographers use state-of-the-art equipment and techniques to deliver high-quality images that enhance your marketing materials and online presence.
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut.
Cinema 4D to model and move the 3D backgrounds.
