Jappami is an italian fast food franchise focused on japanese ramen, but not only.
Alt. is the agency that has produced the communication since the launch, creating all the motion visual identity, social content and video footage.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
The brief
As motion designer, I was responsible for developing all the animated content, starting from the logo animation, to the animations for the website and for the screens inside the stores, from the motion of the video recipes to the animations of the Instagram content.
Logo design by Fabio Montagnoli
Designing with a katana!
Me and the Alt. team had brainstorming videocalls and I received very strong visuals from the art director.
Having been a manga enthusiast for a long time, I contributed my background to develop some concepts.
While animating the logo, I selected some visual effects libraries, with many illustrated elements and manga vibes.
Promo, teasers and LCD totem contents
Then we created a lot of "sticker" elements, and expanded our collection of assets with japanese patterns and japanese kanji claims and sfx.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Instagram video recipes contents
Instagram food and drinks contents
Instagram 9" posts
The art director shared with me a lot of layouts for these short videos.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Credits
Client
Jappami
Agency
Art director
Fabio Montagnoli
Copy
Alice Zavaglia
Camera op, editing,
music selection
Jacopo Rattazzi
Motion design, additional illustrations
Mauro Mason
