The Better Learning Program (BLP) provides mental health care and educational support to children who live in a war zone or with ongoing crisis. The Norwegian Refugee Council implements BLP in over 30 countries worldwide.
I worked on a script and a storyboard that I received from the agency, to develop the art direction and the explainer video.
This project will give a lot of satisfaction: to the client, to the agency, but most of all, to me =D
Credits
Client
Norwegian Refugee Council
Production
Kartoffel Films
Script
Kartoffel Films
Direction, design, animation
Mauro Mason
Sound design
Kartoffel Films
Sound design
Mauro mason
Brief
The agency wasn't sure if they would receive gameplay footage, so the initial request was for 30" of animation that could lives alone.
One of the main values of the project had to be inclusivity within the eSerieA gamers community.
So I thoung a fast travel of a gamer on his sofa which is catapulted on the vitual field witho other gamers.
Design
I got a huge creativity control in design and direction.
I chosen a very saturated palette, and I started to develop the main characters.
(surprisingly) the client requested very few changes for this project...
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
No sooner said than done!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut. I used a reference for the run cycle.
Cinema 4D to model and move the 3D backgrounds.
EXTRA
OFFICIAL TRAILER + GAMEPLAY SCENES
Awards
2024
Video of the day + Video of the Year 2023 in "Game Titles" for Motion Design Awards
2023
Behance featured in MOTION and AFTER EFFECTS galleries
Accolates and Prizes
Behance featured in MOTION and AFTER EFFECTS gallery ***
Video of the Year 2023 in "Game Titles" for Motion Design Awards
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CONCULSION
Crafting unique solutions with precision and passion.
Our Approach
At Leksa, we combine strategic insight with innovative design to deliver tailored solutions that perfectly align with your business objectives. Experience a personalized approach that sets your brand apart.
Harnessing the power of cutting-edge technology and creative excellence to drive tangible results and elevate your brand's market presence.
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PROJECT GOALS
Our journey has been marked by countless successful projects that not only achieved but surpassed our clients' goals, reinforcing their trust in us as a leading innovator in the digital landscape.
At the core of Leksa is our commitment to not just meet, but exceed, client expectations. We believe in building solutions that are not only visually captivating but also strategically sound.
Too saturated!
One of the few requests made by the client was to touch up the skin color of the Caucasian players: the fuchsia was too strong!
02. What makes our branding unique?
Our branding approach centers on creating a cohesive and powerful identity that resonates deeply with your target audience. We delve into your business’s essence to craft a brand strategy that stands out in a crowded market.
03. How do we enhance social media presence?
Our social media strategies are built on a deep understanding of brand voice and audience engagement. We manage your social media platforms with a focus on fostering growth and increasing interaction, leveraging the latest tools and trends.
04. Why choose our photography service?
We offer professional photography that captures the essence of your brand and products. Our skilled photographers use state-of-the-art equipment and techniques to deliver high-quality images that enhance your marketing materials and online presence.
Tools and techniques
I mixed a lot of tools:
Photoshop and Illustrator with a Wacom One tablet, to design and illustrate.
After Effects and Limber plugin for the character animation and compositing.
Animate CC for frame by frame vfx and the "run" cut.
Cinema 4D to model and move the 3D backgrounds.
